Neus · Neutral News Analysis

Mondelēz Targets Vegan Brand Moo Free in Trademark Dispute Over Festive Chocolate

Mondelēz International, the owner of Cadbury and Toblerone, has issued a legal demand requiring British vegan chocolate maker Moo Free to remove its White Choccy Snowballs from shelves. The multinational company claims the use of the term infringes upon its trademark for festive chocolate treats. This follows a similar recent legal action taken by the company against another independent UK vegan chocolatier.